Marketing Thinking
My consulting philosophy is rooted in the “teach them to fish” school of thought, and I tell prospective clients when making a proposal that my goal is to work myself out of a job. In other words, my value is not just in conceiving and executing a marketing strategy but in sharing with a client’s [...]
Hurley Event
Hurley and Nike have recently bonded together in the creation of a revolutionary pair of boardshorts called the Hurley Phantoms with Nike Flywire. All in all, a pretty great sounding pair of shorts. It is because of this that Hurley has decided to put on an event that would represent these shorts under the light [...]
Hurley: Walk The Walk
Today was a very long day. Nevertheless, the highlight was probably my meeting with Russ from Hurley International. Hurrley International is interested in having ArisTech Media Corporation work closely with the online marketing for the company. The meeting today proved successful, I think. They were satisfied, if not impressed, with my stream of ideas, my [...]
Social Media Firehose
Okay, now this is just plain ole cool. While doing some research about social media channels, I stumbled upon this cool little coding done by a Mr. Kingsley Joseph of Saleforce. Created through Yahoo Pipes, this “Social Media Firehose” can track the mention of a company, such as ArisTech Media and their products and services, [...]
