Marketing Thinking
My consulting philosophy is rooted in the “teach them to fish” school of thought, and I tell prospective clients when making a proposal that my goal is to work myself out of a job. In other words, my value is not just in conceiving and executing a marketing strategy but in sharing with a client’s [...]
Powerset: New Gen Research
Something that I do before I tackle any project is research. Whether it be a new website, a school report, or just want to know about a particular subject, I always do research, which is why I am always eager to find new ways to improve upon my researching methods. When it comes to research, [...]
Social Media Firehose
Okay, now this is just plain ole cool. While doing some research about social media channels, I stumbled upon this cool little coding done by a Mr. Kingsley Joseph of Saleforce. Created through Yahoo Pipes, this “Social Media Firehose” can track the mention of a company, such as ArisTech Media and their products and services, [...]
Website Content
Question: How many people actually read through websites throughly? Answer: NO ONE (well, maybe a few, but the majority don’t. I don’t.)
