ADAMO Collection was and still is a small stealth prototype fashion company that was started in conjunction with ArisTech Media Corporation and their work with Hurley Clothing. The brand was developed to explore a new market in which a luxury brand could penetrate through a combined level of marketing and design, the active youth lifestyle market. The ideas and vision behind the ADAMO Collection was an elite brand that could represent the elite culture and lifestyle of each youth and their desires to ‘fall in love with’ the best of what they do. This brand is still in stealth prototype and will be launching in the near the future with unseen and revolutionary levels of execution, strategy, marketing, development and overall vision for the youth fashion market.